“Smart, engaging and eminently, useful the She Spot puts its finger on how to score with the key drivers of social change: women.” – Arianna Huffington
“If you want to understand women, you have to understand The She-Spot. This book may up-end some of your long-held assumptions about what makes women – and men – take action, and will help you re-assess how the personal affects the political. Lisa Witter and Lisa Chen offer us an absorbing and provocative read, and guarantees that the reader will see gender, politics and the marketplace in a new and clearer light.” – Naomi Wolf
"This is wise, savvy, and actually useful thinking by two of the most creative and effective communicators I know. The insights in the She Spot have helped us bring millions into the political process -- they can help you, too." - Eli Pariser, Executive Director, MoveOn.org Political Action
"The She Spot is an important book that aptly describes the role that communicating care plays in effective progressive politics." - George Lakoff, senior fellow at the Rockridge Institute and author of bestselling Don't Think of an Elephant
“The She Spot elevates the discussion of women’s role in transformative social change and offers smart, practical strategies for tapping into the potential of this vital constituency. Women’s issues are society’s issues and, as the authors make clear, understanding the nuances of gaining and retaining women’s support is an absolutely necessary element of any successful social endeavor.” – Zainab Salbi, Founder and CEO, Women for Women International
“The principles of Marketing to Women are as true for politics as for they are for products and brands. I applaud the Lisas – Witter and Chen -- for applying them to such a good cause. Women are always striving to improve the world and their book lays out the case convincingly.” - Marti Barletta, author of Marketing to Women & PrimeTime Women TM, Founder The TrendSight Group
"If you want to create change you have to hit the She Spot! Lisa Witter and Lisa Chen have created an actionable guide to engaging women hearts and minds and partnering with them to create social change. A must read!" - Lisa Johnson, co-author Don't Think Pink and Mind Your X's and Y's
"Chen and Witter turn identity politics on its head and show the path to winning social change campaigns. The path starts at the She Spot, but it doesn't end until they expose many of the common assumptions that have lead too many well-meaning social change efforts astray. Whether you want to stop climate change or raise money for your PTA, here's your manual." – Daniel Silverman, Communications Director, The James Irvine Foundation
"Finally, the book I've been waiting for that connects the dots between the research on what women want and actionable ways to reach them. I recommend it to any non-profit or political candidate who wants to tap into the women's vote and their power as donors and activists." - CelindaLake, President, Lake Research Partners and co-author of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
"If you’re in the business of social change, you need the information in The She Spot. Transforming the world can only happen if you understand what this book has to say about what women value, how they operate, and important they are to making change happen." - Barbara A. Brenner, Executive Director, Breast Cancer Action
“The She Spot proves that women are the forefront of power and change – and shows executives of all types how to reach them. Finally, concrete steps to better tapping women’s potential.” - Ilana Goldman, President, Women's Campaign Forum
“I am buying a copy for everyone I have ever worked with! The authors prove that marketing to women is so much more than turning everything pink, and most importantly, The She Spot tells you how.” - Morra Aarons-Mele, blogger and Political Director, BlogHer.com
"Want to connect with the rising tide of world-changing women? Ditch the pink logos, petunias, and pandering. Let this book show you how to supercharge your campaign, company or community with powerful stories, open and insightful conversation and opportunities for action that actually fit the way smart women live in the 21st century." - Alex Steffen, Executive Editor, WorldChanging.org
“This book taps into a truth that labor organizers learn in the shops: women don’t just hope and wait for change, they fight for it. When motivated and mobilized, women do change the world, and this book gives us the tools to make it happen.” - Amanda Cooper, Director of Communications, UNITE HERE!
“Add women, change everything.” That’s The White House Project’s prescription for transformation. The change we seek so passionately can only be delivered by adding our nation's most untapped natural resource. The She Spot is “spot on” about how we get there.” – Marie Wilson, President of the White House Project, author of Closing the Leadership Gap – Add Women and Change Everything
"This book is a brilliant no-brainer that unlocks a treasure chest of fascinating insights. It's sure to generate an 'Aha' moment for save-the-worlders everywhere." – Ricken Patel, Executive Director, Avaaz.org
“The She Spot underscores the need to have deep respect for the women we wish to serve. Optimal organizing with women requires mutual trust and two way communication. Lisa Witter and Lisa Chen tell us how.” - Joan Blades, Momsrising.org co-founder
“The She Spot is required reading for anyone who cares about women as consumers, advocates, donors and citizens. In a series of compelling case studies: from viral marketing to labor organizing and innovative fundraising, Witter and Chen show how women think, vote, and lead according to their values and priorities.” - Linda Basch, PhD, President, National Council for Research on Women